Grandes Distilleries Peureux is the world's leading producer of fruit eaux-de-vie and the world leader in the maceration of fruit (including 3,000 tonnes of morello cherries). The company sells the equivalent of 300,000 crates of fruit eaux-de-vie per year (or almost 4 million 70 cl bottles) with in particular, the La Cigogne brand of eaux-de-vie. It produces almost one million jars of Griottines (wild morello cherries macerated in liqueur and Kirsch) and offers a range of traditional liqueurs. It generated over 23 million Euros in turnover, 60% of which was accounted for by exports. At the present time, Mister Bernard BAUD is chairman of Grandes Distilleries Peureux.
Auguste Peureux founded his Distillery in 1864 in Fougerolles, at the foot of the Vosges, in a magnificent valley on Triassic terrain. The Distilleries specialised in the production of fruit eaux-de-vie, including the famous Kirsch, which rapidly gained a considerable reputation under the brand name La Cigogne®. The homeland of Kirsch and fruit eau-de-vie, the town of Fougerolles benefits from virtually pure water, free of mineral salts, exceptional for the adjustment and quality of eaux-de-vie, and demonstrates solid know-how. Its Kirsch cherry orchards (gean, obtained by grafting wild cherry trees) are renowned the world over.
Grandes Distilleries Peureux, from the outset, was intent on preserving and codifying the great Franc-Comtois traditions of eaux-de-vie preparation (Kirsch, Pear, Quetsch plum, etc.) and liqueur making (blackcurrant, cherry, etc.), perpetuating its know-how. On the other hand, the company is committed to researching and formulating new products. In 1980, Claude PEUREUX and Pierre BAUD launched wild Morello cherries macerated in a light Kirsch syrup : GRIOTTINES®, a speciality product which rapidly achieved a worldwide reputation on the tables of starred restaurants, with patissiers and confectioners and in high quality grocers. In 2003, Griottines® are being launched on the national market through all distribution channels.
In 2005, Grandes Distilleries Peureux presents three Griottines® Liqueurs in 70 cl bottles with a very modern and seductive design. The range of modern liqueurs includes 3 flavors :
- Griottines® Original, liqueur of world-famous Griottines, the recipe of which is jealously guarded,
- Griottines® Tea, elegant and “trendy”, with subtle, 100% natural aromas,
- Griottines® Cola, more specifically aimed at young adults.
It’s also during the same year that PERFECT 1864® is launched : an ultra premium vodka, 100% made in France. In 2007, Grandes Distilleries Peureux launches FRAMBOISINES®, delicious small raspberries steeped in liqueur and raspberry eau de vie, 100% natural, with no added colourings or preservatives, in professional packagings (3 l pail and 1 litre Pet).
A first-class industrial plant
Grandes Distilleries Peureux has a first-class industrial plant, with high-tech laboratories that check raw materials and monitor quality, a new fruit reception shed capable of sending 40 tonnes of fruit for fermentation in a few minutes, and the capacity to store 400,000 hl of eau-de-vie.
Its ability to distil complete batches under the best conditions guarantees consistent quality and flavour. Its automated packing lines allow for the high-speed production of small and large packaging units of eaux-de-vie, liqueurs and Griottines®.
Tested raw materials
Grandes Distilleries Peureux annually uses some 10.000 tonnes of carefully selected fruit. In common with the rest of the sector, it is subject to climatic fluctuations and this average figure, depending on the caprices of nature, may be either divided of multiplied by 2.
FRUIT QUALITY ASSURANCE IS GIVEN HIGH PRIORITY IN THE COMPANY’S OVERALL QUALITY POLICY.
With Griottines®, the company’s commitment is at a very deep level, as it is involved in monitoring the wild Morello cherries from flowering through to the ripening of the fruits and their harvest.